}
                /* fallthrough */
        default:
-               printk(KERN_ERR "%s: unexpected value (%d)\n", __func__,
-                      loading);
+               dev_err(dev, "%s: unexpected value (%d)\n", __func__, loading);
                /* fallthrough */
        case -1:
                fw_load_abort(fw_priv);
        *dev_p = NULL;
 
        if (!fw_priv || !f_dev) {
-               printk(KERN_ERR "%s: kmalloc failed\n", __func__);
+               dev_err(device, "%s: kmalloc failed\n", __func__);
                retval = -ENOMEM;
                goto error_kfree;
        }
        f_dev->uevent_suppress = 1;
        retval = device_register(f_dev);
        if (retval) {
-               printk(KERN_ERR "%s: device_register failed\n",
-                      __func__);
+               dev_err(device, "%s: device_register failed\n", __func__);
                goto error_kfree;
        }
        *dev_p = f_dev;
        fw_priv->fw = fw;
        retval = sysfs_create_bin_file(&f_dev->kobj, &fw_priv->attr_data);
        if (retval) {
-               printk(KERN_ERR "%s: sysfs_create_bin_file failed\n",
-                      __func__);
+               dev_err(device, "%s: sysfs_create_bin_file failed\n", __func__);
                goto error_unreg;
        }
 
        retval = device_create_file(f_dev, &dev_attr_loading);
        if (retval) {
-               printk(KERN_ERR "%s: device_create_file failed\n",
-                      __func__);
+               dev_err(device, "%s: device_create_file failed\n", __func__);
                goto error_unreg;
        }
 
 
        *firmware_p = firmware = kzalloc(sizeof(*firmware), GFP_KERNEL);
        if (!firmware) {
-               printk(KERN_ERR "%s: kmalloc(struct firmware) failed\n",
-                      __func__);
+               dev_err(device, "%s: kmalloc(struct firmware) failed\n",
+                       __func__);
                retval = -ENOMEM;
                goto out;
        }
             builtin++) {
                if (strcmp(name, builtin->name))
                        continue;
-               printk(KERN_INFO "firmware: using built-in firmware %s\n",
-                      name);
+               dev_info(device, "firmware: using built-in firmware %s\n",
+                        name);
                firmware->size = builtin->size;
                firmware->data = builtin->data;
                return 0;
        }
 
        if (uevent)
-               printk(KERN_INFO "firmware: requesting %s\n", name);
+               dev_info(device, "firmware: requesting %s\n", name);
 
        retval = fw_setup_device(firmware, &f_dev, name, device, uevent);
        if (retval)